Redirecting a catchy domain name to your existing website can offer several benefits:

1. Branding and Memorability: A catchy domain name can enhance your brand and make it more memorable for your target audience. Redirecting such a domain to your existing website can help reinforce your brand and make it easier for users to remember and find your website.

2. Increased Traffic: By redirecting a catchy domain name to your existing website, you can attract additional traffic from users who come across the catchy domain name in search results or through word-of-mouth. This can result in increased visibility and potentially more conversions.

3. SEO Benefits: If the catchy domain name contains relevant keywords, redirecting it to your existing website can help improve your search engine optimization (SEO). It can potentially increase your website's visibility in search engine results pages (SERPs) for specific keywords, driving more organic traffic.

4. Protecting Your Brand: Redirecting a catchy domain name to your existing website can help protect your brand from competitors or potential impersonators. By securing multiple domain names and redirecting them to your main website, you can ensure that users are directed to your official online presence.

5. Expanding Market Reach: Redirecting a catchy domain name to your existing website can be particularly beneficial if you are looking to expand your market reach. It allows you to tap into new markets or target specific demographics by using a domain name that resonates with them.

6. Easy Marketing and Promotion: A catchy domain name can serve as a powerful marketing and promotional tool. It can be easily shared in advertisements, social media posts, and other marketing materials, making it more likely for users to remember and visit your website.

Overall, redirecting a catchy domain name to your existing website can help enhance your brand, increase traffic, improve SEO, protect your brand, expand market reach, and simplify marketing efforts.